Our history

Sisters, best friends and business partners.

The name DAIDDA is inspired by the Sami word "Dáidda", which means art, and symbolizes our Sami roots and family values. In 2022, we launched DAIDDA.

Photo: KEn oprann

The family legacy

DAIDDA is built on the legacy of the family company Profil Data. With a new brand and as always a focus on quality, DAIDDA has modernized the business of the family company, which has a proud history of over 30 years.

Printlab and Gallery

We call ourselves Norway's biggest print nerds. DAIDDA shows, sells and produces for artists, photographers, galleries and museums.

In 2023, we expanded from an online gallery and print lab from our office in Fredensborg, to our own gallery and print lab in the heart of Grünerløkka.

We would love to hear from you!

If you are an artist, photographer or gallery, looking to print for an exhibition, looking for collaboration, new or experienced collector, or just curious about DAIDDA!

Contact form

  • Pernille Persen

    Managing Director / CEO


  • Terese Persen



  • Per Arnfinn Persen



    General Manager at Profile Data

  • Filip Elverhøy

    Technical Manager

    General Manager at Oslo Digital

  • Torill Fisknes